Hello, I'm Blake Geist.
Building and optimizing high-performance systems for the world’s biggest brands.
I really like what I do. I bridge the gap between deep-stack engineering and high-level SEO strategy. Currently, I lead Technical SEO for Fox Corporation's digital portfolio optimizing for millions of users across Fox News, Sports, and Tubi. I don't just define and follow best practices; I build the tools to automate them.
Latest News
Happy New Year! Hello to 2026!
Happy New Year! I'm excited for the new year and all the opportunities it will bring. I'm looking forward to working with some great people and learning some new things.
This year I am looking forward to so many new things and to continue to improve my skills and knowledge. The advnaces in AI and automation are exciting and I am looking forward to seeing how they can be used to help me and my clients. AEO, SEO, Brand Reputation, and more are all areas that I am looking forward to exploring more in 2026.
I am also looking forward to continuing to work with my clients and to help them achieve their goals. I am looking forward to seeing the results of my work and to continue to improve my skills and knowledge.
- Blake Geist
4 Years at Fox Corporation
4 Years at Fox Corporation! Wow, time flies when you're having fun. I've learned a lot and have had a lot of fun working with some great people.
I've had the pleasure of working with some great people and have learned a lot. I'm looking forward to continuing to work with them and to learn more.
The biggest thing I have learned is that mentorship is key. I have had the pleasure of working with some great mentors and have learned a lot from them.
- Blake Geist
Merry Christmas!
Merry Christmas! I'm excited for the holidays and all the opportunities it will bring. I'm looking forward to spending time with my family and friends and learning some new things.
The holidays are a time for family and friends. I'm looking forward to spending time with my family and friends and learning some new things.
Marketing is an interesting time during the holidays. I'm looking forward to seeing how people are using marketing to promote their businesses and products.
- Blake Geist
Tarkov Goon Tracker
Tarkov Goon Tracker is a tool I created to help players track their progress in the game Escape from Tarkov. It's a simple tool that allows you to track your progress in the game and see how you're doing compared to other players.
On this site a user can track their encounters with the gooons and share with others their encounters and progress.
On this site you will find examples of both Google Ads and Amazon Affiliate Marketing.
- Blake Geist
Promotion at Fox Corporation
I am very excited to be promoted to the role of Technical SEO Manager at Fox Corporation. I am looking forward to the challenges and opportunities that this new role will bring.
Each project is different and requires a different approach. I am looking forward to the challenges and opportunities that this new role will bring.
Some prjects I am extra excited about are the ones that are related to AI and automation. I am looking forward to seeing how we can use AI and automation to help us be more efficient and effective.
- Blake Geist
History
Fox Corporation
Full-time · 4 yrs 4 mos
Manager of Technical SEO for Fox Brands
Develop and direct the overarching technical SEO strategy for Fox's portfolio of digital brands, including Fox News, Fox Sports, Fox Weather, Fox Business, TubiTV, and TMZ.
Lead and collaborate with the Heads of SEO for individual brands, translating high-level strategy into actionable, brand-specific implementation plans.
Serve as the subject matter expert for advanced, large-scale technical optimization, with a deep focus on JSON-LD and Schema markup to enhance visibility for news, live events, and products.
Leverage enterprise analytics tools (Google Search Console, Botify) to perform in-depth analysis, gather performance feedback, and identify new opportunities for search optimization across the network.Senior Software Engineer & SEO
As an SEO for Fox I work to improve representation of products, news, and live events in search. I work regularly with modern javascript frameworks, data analytics and collaborative teams to meet objectives. Using React.Js and Next.JS I contribute to search efforts by creating custom tools for evaluation and javascript to optimize existing page templates. The team I am part of and teams at Fox inspire me to constantly improve and enhance my skillset.
CB Nuggets
Full-time · 2 yrs 1 mos
Senior Software Engineer & SEO
As a Senior Software Engineer & SEO with a focus on Frontend Engineering for CBT Nuggets I work to improve user experience, create new features, and optimize the site for Search and Speed. I enjoy the challenge of balancing performance and user experience. Using react.js and next.js I strive to improve scalability, best practices and automation. Working with dynamic and multi faceted teams has helped improve my communication, time management and developmental skills. The team at CBT Nuggets inspires me to be and provide the best I can offer.
Professional Pillars
SEO (Search Engine Optimization)
Search is no longer just about keywords; it's about intent and architecture. After 20 years in the industry, 've transitioned from the 'wild west' of early link-building to modern enterprise strategies—focusing on technical excellence, semantic relevance, and performance at scale.
AEO (Answer Engine Optimization)
In the age of LLMs and generative AI, being 'indexed' isn't enough—you have to be 'cited.' I specialize in structuring data so that AI agents and digital assistants can accurately parse, trust, and deliver your brand as the definitive answer to a user's query.
Analytics & Data Science
I don't just look at traffic; I look at patterns. Using tools like GSC and Botify at an enterprise level, I transform raw log files and crawl data into actionable roadmaps. If you can't measure the impact of a <script> tag on your bottom line, you're just guessing.
Web & Application Development
I'm a developer who thinks like a marketer. Whether it's React, Next.js, or Node, I build with a 'performance-first' mindset. My goal is always to create lean, accessible, and highly crawlable applications that serve both the user and the bot.
Reputation Management
Digital presence is fragile. I use a combination of technical suppression, brand-positive content clusters, and strategic sentiment shifts to ensure that when someone searches for a name or brand, the narrative is accurate and earned.
Domain & Search Marketing
A domain is more than an address; it's an asset. I approach domain marketing through the lens of authority and longevity—evaluating 'link juice,' historical baggage, and niche relevance to maximize the ROI of a digital portfolio.
Content Creation & Strategy
Content is the 'fuel' for the SEO 'engine.' I focus on building authoritative topical maps that solve user problems. In 2026, this means balancing human creativity with AI efficiency to produce high-quality, high-velocity content that ranks.
Social Media Ecosystems
Social platforms are the new discovery engines. I treat social media not just as a megaphone, but as a signal-generator for search. By aligning social signals with core web content, I create a feedback loop that boosts visibility across the entire web.
Personal Ventures
Escape from Tarkov & The Goon Tracker
I'm fascinated by high-stakes systems, and Tarkov is the ultimate example. My obsession with the game's mechanics led me to build the Tarkov Goon Tracker—a community-driven tool that leverages real-time data and user input. It's a perfect sandbox for me to test edge-case SEO and affiliate marketing strategies in a high-intensity niche.
Magic The Gathering
MTG isn't just a card game; it's a complex logic engine. I enjoy the deep strategy of deck-building and the mathematical 'puzzle' of the meta-game. It's essentially system optimization in tabletop form—finding the most efficient path to a win-condition within a strict set of rules.
Laser Engraving & Physical Creation
I love taking digital precision into the physical world. Laser engraving allows me to experiment with hardware-software integration, from vector design to material science. It's a rewarding break from the intangible nature of the web, resulting in something permanent and tactile.
E-commerce & eBay Ecosystems
I've spent years navigating the evolving algorithms of third-party marketplaces. Beyond just selling, I study the 'search' side of eBay—optimizing listings and analyzing buyer behavior to understand how different platforms handle product discovery compared to traditional Google search.
Amazon Affiliate Marketing
This is my testing ground for niche authority. I use affiliate marketing to stay sharp on conversion rate optimization (CRO) and content clusters. By building sites that solve specific consumer problems, I keep my pulse on how search intent translates into actual revenue.
Recommendations
Brian worked with Blake on the same team
I've been an SEO for over 20 years and I've never worked with anyone as talented as Blake Geist. His deep and expansive expertise in SEO and Web Development is incredibly rare—he's a true unicorn in the field. Blake's unique blend of technical proficiency, innovative thinking, and attention to detail allows our team to troubleshoot and solve complicated issues quickly.
January 9, 2025
One of Blake's standout contributions is his ability to build custom web tools that have transformed our SEO workflows. These tools allow us to quickly and easily check the site for common SEO issues, and with the addition of AI, provide useful insights to share with other teams.
Blake's skills, knowledge, and problem-solving abilities make him an asset for any SEO team.Mehboob Mansoor Ali worked with Blake on the same team
Under his Guidance i learned so much , and got grips on some new technologies. The thing i loved about this guy is his patience while working , cool temper with hard skills that is what i call Blake, We executed several projects together and never had conflict or setback. I would recommend Blake to any organization who needs a guys that works under pressure and executes project on given timeline.
October 19, 2018